Engage the Limbic:
Up to 80% of behavior is generated by wordless experiences and emotions that emanate from the limbic system of the brain. Our proprietary research technique, Psychogenics™, engages both parts of the brain...
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Insight is not Enough:
In today’s environment, strategies that focus on consumer insight are not sufficient to move consumers toward your brand. To be effective in the marketplace, your brand’s strategy must facilitate genuine behavior change...
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What our Clients say:
ShrinkWrap® takes us beyond the obvious to the hidden truths. They crack open consumers to reveal primal drivers and insights, then deliver them in a simple, marketing-savvy way. The result is disarmingly effective communications.
-- Linda Watson, Director Global Brand Communications, GlaxoSmithKline... [See More]