“The rare combination of psychological insight and marketing nous that offer is potent. It blows lazy assumptions and stereotypes apart and reveals fresh new ways of looking at a category, a brand or an audience.”
– Herve Hannequin, International Planning Director, AMV/BBDO – London
“ takes us beyond the obvious to the hidden truths. They crack open consumers to reveal primal drivers and insights, then deliver them in a simple, marketing-savvy way. The result is disarmingly effective communications.”
– Linda Watson, Director Global Brand Communications, GlaxoSmithKline
“I wanted to share with you my experience yesterday using the new messaging. I had what I would consider the best day in the field that I have had in the last five years….This whole week has been phenomenal. I feel totally recharged and excited about the response I have been getting with the new messaging.”
– Sales Representative for a Global 2000 Pharmaceutical company
“I have worked with numerous times over the past 3-4 years. As a Manager of Market Research, I could always count on ShrinkWrap® to deliver on and exceed our project objectives. By digging in to that “next level” they were able uncover the core drivers and beliefs which translated into actionable insights for my team. Now as a Product Director, I have used on a consultative basis. Recently they facilitated an internal workshop for our entire Marketing Team, and I could not have been more pleased with the facilitation and insights obtained during the workshop. I highly recommend as a business partner.”
– Kevin Kleemeier, Product Director, Janssen Biotech, Inc.
“Our company has been doing market research in this therapeutic category for years. It wasn’t until we worked with that we uncovered deep customer insights which allowed us to understand our customers in a way we never have before. As a result, this completely changed our strategy and we have seen it impact our business results.”
– Region Business Director, International Healthcare Company
“ team has a true talent for shifting perspective. They bring a deep, fresh and novel way of looking at brands relative to the target audience so that the strongest connections between the two can be forged.”
– Tom O’Dell , Director of Strategic Services, Grey Healthcare Group
“ …bridge the gap between consumer and brand and are able to bring the company along on the journey, to be patient, and to help with the translation.”
– Denise Dalton, Sr. Marketing Research Manager, Kraft CIS Beverages
Clients: Recent clients include the following Fortune Global 2000 companies and advertising agencies: MARS, Johnson & Johnson/Janssen Pharmaceutics, J.P. Morgan Chase, Colgate-Palmolive, Kraft, GlaxoSmithKline, Ciba Vision, Toyota Motor Corporation, BASF, Kimberly-Clark, HSBC, Grey/Grey Healthcare Group, Dentsu Advertising, TBWA, WCRS (London), mcgarrybowen.