Creating Strategies for
Behavior Change
Behavior moves like a flowing river. Never go against the current.
We work to leverage the power of the flow on behalf of your brand.
The ShrinkWrap® Difference
FOCUS ON
BEHAVIOR CHANGE
In today’s environment, strategies that focus solely on a consumer insight are not sufficient to affect behavior and move consumers toward your brand. We are laser-focused on identifying
the underlying constructs that guide the existing behaviors of your target and the triggers for changing patterns.
LEVERAGE THE POWER
OF THE FLOW
Behavior change theory, the underpinning of our process, tells us that the most effective way to change behavior is to leverage existing attitudes and beliefs, not to try to change them. The most effective brand strategies use the power of the target consumer's existing motivations.
ACTIONABLE STRATEGIC DIRECTION
Strategies enable behavior change when they meet the intersection of your brand and the target’s motivations. Our deliverable is a roadmap for an effective communication strategy that facilitates movement toward your brand.
WHO WE ARE
Judy Cacciola has deep experience as a marketing strategist. Prior to forming ShrinkWrap, Cacciola headed a highly respected global consultancy, J.S.Cacciola Marketing Services, Inc., in which she worked with Fortune 2000 companies in all phases of strategic planning and communication development requiring consumer insight, including building and understanding brand equities. She held several positions in advertising agencies including SVP Planning Director at Ogilvy & Mather. Cacciola has a BS in mathematics and an MBA in marketing from Columbia University
Alison Birnbaum MSW, is a psychotherapist and professional facilitator. In the public arena, Alison served on the Anti-Drug Media campaign directed by the White House Office of National Drug Control Policy from its inception in 1999 through 2009. She helped brand the campaign, sat on a bimonthly Behavioral Change Expert Panel, created platforms and reviewed all print and advertising messages, and wrote advice columns for parents and teens on government websites. Birnbaum has practiced psychotherapy for over 25 years in Connecticut and NYC. Sought after as a speaker in the tri-state area, she leads workshops for teens, parents and educators in communication, skill enhancement, and parenting efficacy.
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OUR
CLIENTS
The rare combination of psychological insight and marketing nous that SHRINKWRAP® offer is potent. It blows lazy assumptions and stereotypes apart and reveals fresh new ways of looking at a category, a brand or an audience.
– Herve Hannequin, Global Planning Director, BBDO- London
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Our company has been doing market research in this therapeutic category for years. It wasn’t until we worked with ShrinkWrap® that we uncovered deep customer insights which allowed us to understand our customers in a way we never have before. As a result, this completely changed our strategy and we have seen it impact our business results.
- Region Business Director, International Healthcare Company
ShrinkWrap® team has a true talent for shifting perspective. They bring a deep, fresh and novel way of looking at brands relative to the target audience so that the strongest connections between the two can be forged.
- Tom O’Dell , Director of Strategic Services, Grey Healthcare Group
ShrinkWrap clients include the following Global 2000 companies and advertising agencies: AbbVie, Amgen, Ambassador Theatre Group, Ethicon, HRA, Toyota, Johnson & Johnson/Janssen Pharmaceutics, MARS, J.P.Morgan Chase, HAVAS/Tonic, Roche Pharmaceuticals, GlaxoSmithKline, Ciba Vision, Grey/Grey Healthcare Group, TBWA, BBDO/AMVBBDO.
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GET IN
TOUCH
We can't wait to hear from you
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SHRINKWRAP
(908) 635-3978